SHAPES AND COLOURS
THINKING IN SHAPES AND COLOURS Design is a universal communication, which means that everyone in the world who sees the design should understand it. Everyone in the world needs to feel the same way when looking at one design. Now, the world around us is filled with designs. We see them everyday in our lives and yet we don’t notice them all. However, only a few of them get to catch our eye. Why is that? Design is what influences us to purchase a product or service. A design can have a profound effect on how we perceive and feel the world, as well as on the way we make decisions. Design is a form of art communication practiced for centuries through cravings, shapes, colors, & typography. Hence we designers, need to ‘think in shapes and colours’. Psychology of colors and shapes seems to be perceived from ancient times to create stories, compositions, identities, products and experiences. Thinking in shapes ( shapes and their meanings) Triangle: Triangles are three lin...
